Inspire pride, move Massachusetts
As a branding firm that creates impactful campaigns, we believe making an audience feel proud to be part of your program or initiative is the most effective way to move them to action. We call this brand pride. See how it’s helping to move Massachusetts forward.
State-approved and ready to go
We’re proud to be an approved Massachusetts statewide contract vendor for PRF70—primed and ready to hit the ground running for your organization.
How we help you
Workforce development
We work with state agencies and job creators of all types to educate, engage, and grow the Massachusetts workforce in diverse and creative ways.
Build a life that works
The Massachusetts Gaming Commission, in partnership with the building trades, wanted to attract more women to the construction industry. Learn how our “Build a life that works” campaign opened women’s eyes to a career path they could be proud of.
Bet On U
Partnering with Cambridge College, the Executive Office of Workforce Development, and Encore Boston Harbor, we were proud to name and brand Boston’s first casino training college initiative. Learn how our “BetOnU” campaign drove enrollment and produced qualified dealers in time for Encore’s grand opening.
AMP it up!
MassDevelopment wanted to launch a program to help build the pipeline for advanced manufacturing job candidates. Learn how our “AMP it up!” campaign enabled high-school students to envision a manufacturing career with pride.
Aspen Dental
Aspen Dental needed help recruiting more qualified dentists across the country. Learn how we created a campaign that made dentists feel proud to be part of Aspen Dental’s mission: bringing dental care to the people who need it most.
How we help you
Economic development
We help state agencies and community leaders attract business, drive tourism, and make Massachusetts a proud place to live, work, and play.
MassDevelopment
MassDevelopment has a vital mission to drive economic activity across the Commonwealth. Learn how we’re helping the agency demonstrate its impact on housing and jobs to create thriving communities filled with pride.
The Greenway
The Rose Kennedy Greenway was once known as a passthrough. Learn how our branding work helped it earn the proud distinction of being the most contemporary and exciting public park in Boston.
Everett United
After helping the City of Everett attract a casino resort operator, we were asked to spearhead communications about the referendum. We mobilized grassroots support, branded the “Everett United” initiative, and brought the community together to win the referendum with more than 85% of the vote.
Devens
A former military base, Fort Devens was struggling to redefine itself. Not quite a town, but more than a business park, there’s no place in Massachusetts like it. We created a brand that highlighted the power of Devens, repositioning it as a proud community built for growth.
How we help you
Community health
We proudly create public health campaigns, brand healthcare companies, and launch social movements with the goal of making us all heathier and happier.
GameSense
Mass DPH, in partnership with the Massachusetts Gaming Commission, wanted to try a new approach to curtail risky gambling behavior. Learn how our informative, entertaining GameSense campaign helped keep gambling safe and fun.
Care to the People
The mission of Cambridge Health Alliance (CHA) is to provide great care for the most vulnerable patients. Learn how our “Care to the People” campaign united employees and broadened CHA’s appeal by igniting brand pride.
Poop with Purpose
To create novel microbiome-based medicines, Finch Therapeutics needed stool donations. Learn how our “Poop with Purpose” campaign drove more qualified candidates by making people feel proud to be donors.
Million Pound Meltdown
Blue Cross of Northeastern Pennsylvania wanted to transform its brand from a health insurance company to a true champion of the community’s health and well-being. We developed a social change movement, “The Million Pound Meltdown.” Learn how we challenged the community to lose one million pounds in an interactive and fun way.
We partner with you
From start to finish, we implement proven strategies and tactics to ensure success at every stage of the project.
Start with stars aligned
The most successful public campaigns begin with stakeholder alignment. We forge agreement among state agencies, state and local governments, and public-private organizations by asking: what are the goals? What does success look like? And how will the public, our most important stakeholder, react?
Connect logic with emotion
We follow a proven strategy to create effective population-health and behavior-change campaigns: empathize with a difficult today and envision a hopeful tomorrow. In other words, we create campaigns that listen instead of tell. Understanding concerns and providing positive solutions are how we inspire pride.
Be transparent
As your partner, we’re committed to full transparency. That means clarity in scope, budget, and timeline of deliverables. Because when it comes to public campaigns, there’s no room for error. Being completely open from the very beginning is a practice that has served us well over the years, we’re proud to say.
A culture of diversity
We believe that a rich diversity of thinking, perspectives, and backgrounds results in the very best work. We’ve created an inclusive, supportive culture where you can feel proud to come from anywhere, be anyone, and achieve anything you set your mind to.
Our team is:
61% female
17% foreign-born
100% open to all
Thinking about a public campaign?
Give us a call to bounce around ideas. We’d be happy to share some initial thinking and help you get the ball rolling.
