Client: UMass Dartmouth College of Engineering
What we did: Creative concept, digital advertising, media planning, analytics and reporting
Engineering greater brand awareness
UMass Dartmouth’s College of Engineering offers a world-class academic experience that allows students to make a real-world impact. The problem? Not enough prospective students and parents knew about it. With limited resources, the college needed to generate awareness quickly by connecting with high-schoolers, especially female students.
Our message to students was emotionally driven, fueling a creative approach that used humor to engage the target audience by countering engineering stereotypes. For parents, our digital campaign led with a rational message, highlighting the quality of the student experience, from the low student-to-faculty ratio to high-profile internships.
286%
stronger swipe-up rate than industry average
46%
year-over-year increase in generated leads
Targeting students and parents in eastern Massachusetts, our six-week digital campaign, which combined banner ads, social media ads, and paid search, was highly successful, positively impacting applications for the upcoming semester. Now that’s what we call engineering success.
