To bring to life the organization’s commitment to building healthy communities, we developed a fully integrated, year-long initiative: “The Million Pound Meltdown.” Addressing the obesity epidemic, the program featured Gary Marino, a​ nationally recognized motivational speaker, along with BCNEPA employees who walked and talked their way​ through a two-week tour spanning the 13-county service area. The initiative also included media partnerships with local TV stations, customer and community events, a campaign website, OOH and digital advertising, an internal launch event, a weight-loss incentive program, and corporate partnerships.

During the first three months, 6,000 individuals registered for the program and more than 21,000 pounds​ were lost. Subsequent media coverage was consistently more positive, enrollment goals exceeded​ expectations, and the campaign fostered renewed employee pride, support, and commitment to the​ brand and the organization.​

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We started by coming up with a message strategy that would set The Greenway apart: Boston’s least historic park. We brought it to life with a bold, contemporary new logo and brand platform, “Make today an adventure,” complete with an interactive online “adventure generator” for visitors. The brand reflects the park’s commitment to becoming the most surprising and dynamic destination in Boston.

Our insights and creativity helped to promote groundbreaking public art exhibits by internationally acclaimed artists such as Janet Echelman and Ai Wei-Wei. We also named and launched Momentum, an innovative series of modern dances performed throughout The Greenway. These efforts have succeeded in raising awareness, changing perceptions, and drawing crowds to the city’s hippest new park.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Public organizations rarely push their marketing teams to take big creative risks, and Ten Feet Tall was more than up to the challenge. We got rolling by heading out to Plainridge Park Casino for a little research. After talking to a few GamseSense advisors, the amazing people trained to help gamblers on the casino floor, a campaign idea was born.

Chip, the star of our multi-pronged campaign, embodied all that is special about the GameSense advisors. He’s a funny, engaging character who imparts “Pearls of GameSense,” tips and advice on how to play smarter. To appeal to a broad audience of recreational to problem gamblers, we knew we had to get the tone exactly right—humorous yet credible. Chip delivered in spades. 

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We began by coming up with a catchy name, AMP it up! Then we created our own challenge: invite high-school students across the state to research an advanced manufacturing product or innovation and bring it to life in a three-minute video. The best video would win a $5,000 grant for their school. 

The beauty of the Amp it up! Challenge is that it made the most of very limited public funds. Our strategy to get kids involved in creating, producing, and sharing their own video content enabled MassDevelopment to save significant media dollars (about $100k to $150k). Hundreds of thousands of students and teachers across the state viewed the videos on various social media channels. 

150,000

Unique youtube views

2M+

campaign impressions

1,000+

Students Participated

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We began by redesigning the company’s internal magazine, OurQuest, to reflect the new look and feel. With a readership of over 45,000 employees, it inspired, informed, and even earned an award (the 2016 Gold Lamplighter Award).

We also created “I am the brand” kits for Quest’s frontline teams to help them understand how critical they were to fulfilling the new brand promise.

Since the brand was refreshed in the wake of the Affordable Care Act, we used the timing as an opportunity to promote the benefits of preventive testing. Using digital advertising and a paid search campaign, we targeted newly enrolled health plan members, demonstrating how they could take greater control over their health. The result? A brand promise fulfilled. 

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We recommended merging the two brands into one, preserving the equity of the Cox Engineering brand, while also serving the objectives of the installation and maintenance division. We developed positioning relevant to all entities—a higher level of service, expertise that goes further, and superior product performance—and captured it all in the tagline, “Above. Beyond. Within.” We then evolved the Cox Engineering logo to reflect this new positioning.

The unified brand was implemented across all channels, uniting the entire company around an inspiring message and exciting new look and feel. And instead of two separately branded vehicles, Cox Engineering wound up with one fleet that expanded their brand awareness, without having to reinvent the wheel.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Targeting educators and administrators, we started by elevating the need in the marketplace through thought leadership content—white papers, eBooks, and infographics—alongside a paid media campaign. When the pandemic hit, we deftly pivoted, shifting our strategy to show how the new solution could support remote and hybrid learning. We followed this up by creating marketing collateral, videos, and a demo microsite, while also launching an Emergent Bilingual educator-of-the-year contest.

Our efforts generated significant engagement, with millions of impressions and thousands of clicks. The product launch was a success—but more importantly, we heard from dozens of educators who found success in (and outside of) the classroom, using the new solution to help more students become confident readers and learners.

5.9M

Impressions 

5.9K 

Clicks

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Our message to students was emotionally driven, fueling a creative approach that used humor to engage the target audience by countering engineering stereotypes. For parents, our digital campaign led with a rational message, highlighting the quality of the student experience, from the low student-to-faculty ratio to high-profile internships.

286% 

stronger swipe-up rate than industry average

46%

year-over-year increase in generated leads

Targeting students and parents in eastern Massachusetts, our six-week digital campaign, which combined banner ads, social media ads, and paid search, was highly successful, positively impacting applications for the upcoming semester. Now that’s what we call engineering success.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Because the location was a former Ford Model T production facility, we named the development “The Assembly,” honoring its past as an assembly plant while positioning it as a key part of Pittsburgh’s growing knowledge community. A distinctive logo, design approach, and tagline, “Discover On,” brought it all together.

The new brand speaks to the past while creating a bridge to the future, inspiring brokers, tenants, and the community. The Assembly brings the production facility roaring back to life as a world-class hub of discovery and innovation, making it clear that Pittsburgh’s best days are ahead.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We began where we always do—strategy—landing on the message, “Make poop count for others and for yourself.” We then translated this into our campaign theme, “Poop with Purpose,” creating a logo, look and feel, and microsite. A fun, eye-catching illustration style was the perfect pairing for a delicate subject matter like, well, poop.

We activated the campaign through print, digital, and out-of-home advertising, not only making people think twice before flushing, but also driving more qualified candidates than previous marketing efforts. That’s what we call dooing good. (Sorry, we had to go there.)

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We learned that at a time when growing mega-firms are the norm, Nutter is different. The firm offers the same level of expertise but delivers it in a more practical, approachable way. The combination of legal excellence and extraordinary client dedication is what makes Nutter unique. It was this insight that led us to the new tagline, “Uncommon law.”

The new logo we created is bold and declarative to stand out against a sea of sameness. And what better way to express Nutter’s proud heritage than with a flag? It’s a universal symbol that employees can rally around, a stake in the ground that promises a better experience for clients.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We positioned 7INK as Boston’s first “inclusive living™” community, then brought the idea to life with a design inspired by a Gen Z-er’s camera roll—photos that are fun, spontaneous, and authentic. To reach potential renters through their customer journey, our media strategy took a digital-centric, omni-channel approach. This saturation plan hit our audience 12+ times, creating strong market buzz, and we constantly monitored and optimized our strategy to keep the buzz going. 

After our campaign launched, 7INK website traffic jumped more than 10+ times from 787 average monthly sessions to 8,760. We also increased research behavior, culminating in a successful lease-up for this innovative approach to rental housing. More and more people learned that when 7INK says all-inclusive, they mean it. And then some.

85%

increase in research behavior

10x

increase in website traffic

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We began with message strategy that resulted in the positioning line, “Context matters.” This works on multiple levels, as Akoya’s solutions and brand of science—spatial phenotyping—give context to how cells interact across an entire tissue sample. And this context can help scientists and clinicians better predict disease progression and response to therapy.

We brought “Context matters” to life through a creative concept and digital advertising. We then developed thought leadership content to further explain spatial phenotyping and how it can advance scientific and clinical knowledge. Our strategy worked, increasing organic brand searches and web visits and generating hundreds of qualified leads—proving that in both bioscience and marketing, a little bit of context can go a long way.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

After conducting workshops with employees, executives, partners, and family caregivers, we agreed that a new name could better represent all segments of the business while bringing the mission to life in a powerful way. We proposed Careforth, a name that calls to mind the caregiver’s journey and conveys forward momentum—a brand committed to helping family caregivers and transforming the future of care at home. While the new brand purpose, “surrounding caregivers with connectedness,” informed the identity and look and feel, a brand essence video introduced the new brand both internally and externally.

Careforth’s new brand created excitement and inspired unity among employees, and the team eagerly embraced it. So much so that after the launch, we developed a recruitment campaign, using the new brand to attract more employees to an organization that anyone would feel proud to be a part of.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Roundtables, workshops, and research shaped our strategy, which led to the creation of a powerful tagline: “Care to the people.” Serving as a rallying cry, the tagline and brand narrative resonated deeply with employees, igniting brand pride in a major way. To bring the new positioning to life, we used a distinctive illustration style, inspired by the public murals that reflect the rich diversity of CHA’s surrounding communities.

With more employee pride on display than ever before, the internal launch was a smashing success, creating rich content for CHA’s social channels for months to come. Externally, the brand awareness campaign was so effective that, over the course of just four months, it produced the kind of metrics typically seen in an acquisition campaign. Care to the people, indeed.

7.7M

Impressions

4x

Average Conversion Rate

27,341

Actions

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

One of those calls was to the team at the Boston Globe’s content marketing studio, BG BrandLab, who agreed to partner with us in creating a dynamic multimedia campaign. This included enlisting the help of music therapy students from Berklee College of Music, who worked with the kids at Franciscan Children’s to compose music. We also leveraged a comic book artist, who created superheroes based on the kids’ unique personalities. The music and illustrations were unveiled through a series of heart-warming articles, videos, and digital banners, bringing the stories to life in charming, unexpected ways.

In just four months, the series engaged hundreds of thousands of people, who actually took the time to read each story. We also majorly increased traffic to Franciscan Children’s website. Together with the Globe, we multiplied the impact of the campaign, showing the world what makes Franciscan Children’s—and more importantly, the kids it serves—so amazing.

350,000

People Engaged

6+ mins

Minutes per story

198%

increase in website traffic

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We knew construction was not a top-of-mind career for most women. Yet many women work in other physically demanding jobs that offer less income, benefits, and work/life balance. So we needed to highlight the many perks of a career in construction. We did so with a creative platform—Build a Life That Works—that features real women in the building trades who now enjoy home ownership, more family time, and other fulfilling life experiences made possible by their careers.

We rolled out the campaign with advertising, grassroots events, and brochures for career centers and vocational schools. All campaign components drove prospects to an engaging website where they could learn more about the building trades, read stories about the lives of women in the industry, and connect with an NCTE representative to start building a life that works for them.

4 mins

average time spent on site

1.5x

average number of candidates in first month

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

The new logo is modern and vibrant, reflecting transformation, while the imagery we chose features real communities that are thriving with MassDevelopment’s help. Through digital campaigns, we demonstrated how MassDevelopment creates a wave of economic prosperity. For example, financing to help a manufacturer expand its operations creates jobs, and those new employees support shops, restaurants, and housing. A single loan or grant has a ripple effect that can be felt across an entire community.

When the rebrand launched, the MassDevelopment team worked tirelessly to move the new brand forward. And they couldn’t have been prouder of the results.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Based on this strategy and the St. Regis brand, we developed the campaign theme, “Experience Transcendent.” The campaign purposefully doesn’t mention specific amenities, because, let’s face it, at this price point they’re table stakes. Instead, it stays above it all by capturing the glorious feeling of elevated living.

Given the economic status of our audience, physical pieces such as sales kits and stationery were sourced from the highest-quality materials. And because attention to detail is a hallmark of St. Regis service, it had to be the same for our campaign across all touchpoints.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

The brand needed to be fresh and vibrant while also leveraging the history of the area. Our concept, “Real characters. Real character,” leans into the gritty spirit that distinguishes the area from the shiny new Seaport. We also suggested the name Iron Works, making a great legacy part of Boston’s future.

Our fun, attention-grabbing brand will help attract city-dwellers and businesses alike to the 550,000-square-foot mixed-use space—reimaging one of Boston’s most storied neighborhoods.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Our campaign solution, “You deserve an Encore,” promised prospects who may have been feeling complacent in their current jobs a chance for a more exciting and fulfilling career. We launched a massive media blitz that included a total takeover of North Station, MBTA train wraps, digital and social, radio, and out-of-the-box promotions to support job fairs.

While our mass media tactics were essential for introducing the Encore brand, our digital campaign moved the needle in attracting top talent. In addition to the expected media, we engaged entertainment influencers to create content and promote Encore careers on their own personal channels. We segmented our audience, then guided them through the funnel. As a result, we hit the recruitment jackpot: 5,500 new hires in four months.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Step one? Creating a new name for the program. The existing name was Greater Boston Gaming Career Institute. Descriptive, yes, but not easy to remember. So we challenged ourselves to come up with something shorter and catchier, landing on “Bet on U.” We followed this up with a new brand and brought it to life across a variety of tactics, including a digital campaign.

7.7

MM+IMPs

8,798

programmatic clicks

1,672

SEM
clicks

273

enrollments
in 4 weeks

Since this was the first program of its kind, there was no established audience. That meant we had to create one based on behaviors, then follow audience members wherever they went online and hit them with tailored messages. The results were winning: we created so much demand we had to fold our cards early. And because all classes were full through the second semester, there was no need to run additional advertising. A win-win-win.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Aspen Dental’s established brand purpose, “Simply easier,” translated into an employer value proposition that positioned Aspen Dental as the organization that makes it easier to have the career you always dreamed of. Featuring real dentists who demonstrated how their aspirations became a reality at Aspen Dental, our campaign reconnected people emotionally to their childhood and their dreams of achieving great things in life.

In the first two years, our digital lead acquisition and nurture programs shifted perceptions and drove high-quality candidates from awareness to conversion. We deployed attribution modeling to sharpen both our media planning and re-targeting efforts. And the results put a smile on a lot of faces.

We also developed the Best Grad Gift Ever, targeting recent dental school graduates with a chance to win a Ford Mustang by joining Aspen Dental. On the day of the event announcing the contest, we created buzz at local dental schools and the Yankee Dental Tradeshow. Tactics included a virtual reality tour of an Aspen practice, branded pedicab rides, and a walking man burdened by the world’s biggest backpack, highlighting student debt and Aspen’s loan reimbursement program. The campaign drove over 100 additional dentists to Aspen Dental, turbocharging hiring by delivering a third of its annual goal with our promotion alone. 

114%

of lead goal

25%

increase in page visits per session

115%

Increase in site visits

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

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