Digital & analytics Archives

Targeting educators and administrators, we started by elevating the need in the marketplace through thought leadership content—white papers, eBooks, and infographics—alongside a paid media campaign. When the pandemic hit, we deftly pivoted, shifting our strategy to show how the new solution could support remote and hybrid learning. We followed this up by creating marketing collateral, videos, and a demo microsite, while also launching an Emergent Bilingual educator-of-the-year contest.

Our efforts generated significant engagement, with millions of impressions and thousands of clicks. The product launch was a success—but more importantly, we heard from dozens of educators who found success in (and outside of) the classroom, using the new solution to help more students become confident readers and learners.

5.9M

Impressions

5.9K

Clicks

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.” If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Our message to students was emotionally driven, fueling a creative approach that used humor to engage the target audience by countering engineering stereotypes. For parents, our digital campaign led with a rational message, highlighting the quality of the student experience, from the low student-to-faculty ratio to high-profile internships.

286%

stronger swipe-up rate than industry average

46%

year-over-year increase in generated leads

Targeting students and parents in eastern Massachusetts, our six-week digital campaign, which combined banner ads, social media ads, and paid search, was highly successful, positively impacting applications for the upcoming semester. Now that’s what we call engineering success.