Creative Archives - Page 4 of 4

Step one? Creating a new name for the program. The existing name was Greater Boston Gaming Career Institute. Descriptive, yes, but not easy to remember. So we challenged ourselves to come up with something shorter and catchier, landing on “Bet on U.” We followed this up with a new brand and brought it to life across a variety of tactics, including a digital campaign.

7.7

MM+IMPs

8,798

programmatic clicks

1,672

SEM
clicks

273

enrollments
in 4 weeks

Since this was the first program of its kind, there was no established audience. That meant we had to create one based on behaviors, then follow audience members wherever they went online and hit them with tailored messages. The results were winning: we created so much demand we had to fold our cards early. And because all classes were full through the second semester, there was no need to run additional advertising. A win-win-win.

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.” If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Aspen Dental’s established brand purpose, “Simply easier,” translated into an employer value proposition that positioned Aspen Dental as the organization that makes it easier to have the career you always dreamed of. Featuring real dentists who demonstrated how their aspirations became a reality at Aspen Dental, our campaign reconnected people emotionally to their childhood and their dreams of achieving great things in life.

In the first two years, our digital lead acquisition and nurture programs shifted perceptions and drove high-quality candidates from awareness to conversion. We deployed attribution modeling to sharpen both our media planning and re-targeting efforts. And the results put a smile on a lot of faces.

We also developed the Best Grad Gift Ever, targeting recent dental school graduates with a chance to win a Ford Mustang by joining Aspen Dental. On the day of the event announcing the contest, we created buzz at local dental schools and the Yankee Dental Tradeshow. Tactics included a virtual reality tour of an Aspen practice, branded pedicab rides, and a walking man burdened by the world’s biggest backpack, highlighting student debt and Aspen’s loan reimbursement program. The campaign drove over 100 additional dentists to Aspen Dental, turbocharging hiring by delivering a third of its annual goal with our promotion alone.

114%

of lead goal

25%

increase in page visits per session

115%

Increase in site visits