We conducted internal roundtables and leveraged research to uncover and articulate the organization’s purpose: Benchmark transforms lives through human connection—meeting people where they are and connecting them to what matters most to them. This insight drove our brand development, from strategy to a new identity system to internal and external communications. The corporate logo combines graphics that connote both human connection and setting a benchmark, while our brand look and feel uses overlapping circles to represent connections.

The internal launch included the development of an inspiring brand essence video, brand book, FAQ, and branded giveaways. For external communications, we created an evocative print campaign showcasing stories of connection and a TV spot that could be customized for different communities. And last but definitely not least, we developed an engaging recruitment campaign that brings to life Benchmark’s unique culture of caring.

The brand campaign re-ignited a sense of pride for Benchmark employees across states and attracted potential residents to a new way of living that’s all about connecting.

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

We redesigned the organization’s corporate logo and brought CCA’s unique brand promise to life through the tagline, “Healthy is harder for some. That’s why we’re here.” The integrated campaign used arresting words and images of real people, illustrating CCA’s deep understanding ​of its audience, as well as its unique approach to delivering integrated healthcare to improve members’ quality of life. Media included broad-reach TV, transit, print, and radio, as well as a WBUR sponsorship that featured testimonials by the CEO and president of CCA.​

As a result of the campaign, CCA established a clear and unique position among its competitors, and initial enrollment in the ICO program exceeded goals by more than 50%.​ CCA was also able to attract new providers to their network and increase their employee base across the state.​

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

We started by coming up with a message strategy that would set The Greenway apart: Boston’s least historic park. We brought it to life with a bold, contemporary new logo and brand platform, “Make today an adventure,” complete with an interactive online “adventure generator” for visitors. The brand reflects the park’s commitment to becoming the most surprising and dynamic destination in Boston.

Our insights and creativity helped to promote groundbreaking public art exhibits by internationally acclaimed artists such as Janet Echelman and Ai Wei-Wei. We also named and launched Momentum, an innovative series of modern dances performed throughout The Greenway. These efforts have succeeded in raising awareness, changing perceptions, and drawing crowds to the city’s hippest new park.

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Public organizations rarely push their marketing teams to take big creative risks, and Ten Feet Tall was more than up to the challenge. We got rolling by heading out to Plainridge Park Casino for a little research. After talking to a few GamseSense advisors, the amazing people trained to help gamblers on the casino floor, a campaign idea was born.

Chip, the star of our multi-pronged campaign, embodied all that is special about the GameSense advisors. He’s a funny, engaging character who imparts “Pearls of GameSense,” tips and advice on how to play smarter. To appeal to a broad audience of recreational to problem gamblers, we knew we had to get the tone exactly right—humorous yet credible. Chip delivered in spades. 

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

We began by coming up with a catchy name, AMP it up! Then we created our own challenge: invite high-school students across the state to research an advanced manufacturing product or innovation and bring it to life in a three-minute video. The best video would win a $5,000 grant for their school. 

The beauty of the Amp it up! Challenge is that it made the most of very limited public funds. Our strategy to get kids involved in creating, producing, and sharing their own video content enabled MassDevelopment to save significant media dollars (about $100k to $150k). Hundreds of thousands of students and teachers across the state viewed the videos on various social media channels. 

150,000

Unique youtube views

2M+

campaign impressions

1,000+

Students Participated

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

We began by redesigning the company’s internal magazine, OurQuest, to reflect the new look and feel. With a readership of over 45,000 employees, it inspired, informed, and even earned an award (the 2016 Gold Lamplighter Award).

We also created “I am the brand” kits for Quest’s frontline teams to help them understand how critical they were to fulfilling the new brand promise.

Since the brand was refreshed in the wake of the Affordable Care Act, we used the timing as an opportunity to promote the benefits of preventive testing. Using digital advertising and a paid search campaign, we targeted newly enrolled health plan members, demonstrating how they could take greater control over their health. The result? A brand promise fulfilled. 

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

We recommended merging the two brands into one, preserving the equity of the Cox Engineering brand, while also serving the objectives of the installation and maintenance division. We developed positioning relevant to all entities—a higher level of service, expertise that goes further, and superior product performance—and captured it all in the tagline, “Above. Beyond. Within.” We then evolved the Cox Engineering logo to reflect this new positioning.

The unified brand was implemented across all channels, uniting the entire company around an inspiring message and exciting new look and feel. And instead of two separately branded vehicles, Cox Engineering wound up with one fleet that expanded their brand awareness, without having to reinvent the wheel.

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Targeting educators and administrators, we started by elevating the need in the marketplace through thought leadership content—white papers, eBooks, and infographics—alongside a paid media campaign. When the pandemic hit, we deftly pivoted, shifting our strategy to show how the new solution could support remote and hybrid learning. We followed this up by creating marketing collateral, videos, and a demo microsite, while also launching an Emergent Bilingual educator-of-the-year contest.

Our efforts generated significant engagement, with millions of impressions and thousands of clicks. The product launch was a success—but more importantly, we heard from dozens of educators who found success in (and outside of) the classroom, using the new solution to help more students become confident readers and learners.

5.9M

Impressions 

5.9K 

Clicks

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Our message to students was emotionally driven, fueling a creative approach that used humor to engage the target audience by countering engineering stereotypes. For parents, our digital campaign led with a rational message, highlighting the quality of the student experience, from the low student-to-faculty ratio to high-profile internships.

286% 

stronger swipe-up rate than industry average

46%

year-over-year increase in generated leads

Targeting students and parents in eastern Massachusetts, our six-week digital campaign, which combined banner ads, social media ads, and paid search, was highly successful, positively impacting applications for the upcoming semester. Now that’s what we call engineering success.

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

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