Creative Archives - Ten Feet Tall

Ten Feet Tall worked with the Veracross team to determine the best way forward, developing an endorser brand strategy across all brands globally. This included a new brand identity system for Veracross and its sub-brands, modernizing the family of logos and ensuring they fit together while allowing for flexibility in the future as Veracross expands. At the product level, we helped establish the “Veracross 360” platform with each sub-brand labeled “A Veracross solution.”

The new strategy allows the company to grow globally as one brand, while retaining the unique equity that each organization had accrued over time. Internally, the unified strategy and updated brand look and feel inspired brand pride for Veracross, harnessing the pride felt by each sub-brand and channeling it into something new: one powerhouse for education technology.

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.” If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Harvard FCU’s primary goal was to raise awareness and, ultimately, attract new members. We started by researching the addressable market within two miles of one of the branches, drilling down into the population based on several factors, from occupation to housing status. We also looked at where we could leverage brand affinity to introduce Harvard FCU to prospective members who may not have known about the credit union’s transformation.

After determining our target audiences, we identified cost-effective strategies to reach them while engaged in their daily activities, and implemented a comprehensive, full-funnel approach. This included print and digital out-of-home advertising, paid social media campaigns, hyper-targeted geo-framed programmatic advertising, and a small test on LinkedIn. And we used paid search and site retargeting to connect with prospective members when they were ready to engage.

In the months following the launch, Harvard FCU experienced a 39% increase in average monthly visits to its website and a 34% increase in engagement with application and membership features on the site. To find out which combination of media channels was most effective, we conducted a media mix analysis, providing insights that will help inform the credit union’s future campaigns.

39%

INCREASE IN AVG. MONTHLY WEBSITE VISITS

34%

INCREASE IN APPLICATION ENGAGEMENT