Creative Archives - Ten Feet Tall

A competitive review revealed that the bank’s messaging echoed that of many other regional banks, focusing on giving back to the community. While this may resonate with some, it does little to counter the perception that community banks aren’t as technologically sophisticated as national banks. On this front, Kennebunk Savings had an advantage: a major technology upgrade currently underway.

We knew more technology would be a key part of their new messaging, but we also dug deep into the bank’s unique ethos—its firm belief in doing the right thing and helping one another. All of this informed our strategic messaging—Kennebunk Savings is the community bank that offers more by helping more—which we translated into the bank’s new tagline and creative platform: Helping happens here.

To showcase the many ways that Kennebunk Savings does more to help, we created a new brand campaign that features customer stories. We also developed a new look and feel for the bank, pulling elements from its established logo and adding warmer colors to its palette, while infusing the brand’s tone with more personality and friendliness. We extended these new brand elements across a range of media, from digital banner ads and in-branch signage to Zamboni wraps and radio spots.

The internal team was excited by a campaign that reflects what’s truly unique and special about their organization. By offering more customer service, more community reinvestment, and now more technology, Kennebunk Savings is the bank where helping happens, for every single customer, every single day.

180

New Relationships

400

New business accounts

When Edenred Essentials came to us to help them launch their fleet fuel card for the first time in the US, we knew we needed...

Maybe it’s your family. Your friends. Your heritage. It could be your hometown, your school, or your sports teams. Or maybe it’s your own accomplishments,...

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Reflections on the Seaport as we move into our next chapter This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.” If you’re a millennial, you may...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Ten Feet Tall worked with the Veracross team to determine the best way forward, developing an endorser brand strategy across all brands globally. This included a new brand identity system for Veracross and its sub-brands, modernizing the family of logos and ensuring they fit together while allowing for flexibility in the future as Veracross expands. At the product level, we helped establish the “Veracross 360” platform with each sub-brand labeled “A Veracross solution.”

The new strategy allows the company to grow globally as one brand, while retaining the unique equity that each organization had accrued over time. Internally, the unified strategy and updated brand look and feel inspired brand pride for Veracross, harnessing the pride felt by each sub-brand and channeling it into something new: one powerhouse for education technology.