We recommended merging the two brands into one, preserving the equity of the Cox Engineering brand, while also serving the objectives of the installation and maintenance division. We developed positioning relevant to all entities—a higher level of service, expertise that goes further, and superior product performance—and captured it all in the tagline, “Above. Beyond. Within.” We then evolved the Cox Engineering logo to reflect this new positioning.

The unified brand was implemented across all channels, uniting the entire company around an inspiring message and exciting new look and feel. And instead of two separately branded vehicles, Cox Engineering wound up with one fleet that expanded their brand awareness, without having to reinvent the wheel.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We positioned 7INK as Boston’s first “inclusive living™” community, then brought the idea to life with a design inspired by a Gen Z-er’s camera roll—photos that are fun, spontaneous, and authentic. To reach potential renters through their customer journey, our media strategy took a digital-centric, omni-channel approach. This saturation plan hit our audience 12+ times, creating strong market buzz, and we constantly monitored and optimized our strategy to keep the buzz going. 

After our campaign launched, 7INK website traffic jumped more than 10+ times from 787 average monthly sessions to 8,760. We also increased research behavior, culminating in a successful lease-up for this innovative approach to rental housing. More and more people learned that when 7INK says all-inclusive, they mean it. And then some.

85%

increase in research behavior

10x

increase in website traffic

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

After conducting workshops with employees, executives, partners, and family caregivers, we agreed that a new name could better represent all segments of the business while bringing the mission to life in a powerful way. We proposed Careforth, a name that calls to mind the caregiver’s journey and conveys forward momentum—a brand committed to helping family caregivers and transforming the future of care at home. While the new brand purpose, “surrounding caregivers with connectedness,” informed the identity and look and feel, a brand essence video introduced the new brand both internally and externally.

Careforth’s new brand created excitement and inspired unity among employees, and the team eagerly embraced it. So much so that after the launch, we developed a recruitment campaign, using the new brand to attract more employees to an organization that anyone would feel proud to be a part of.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Roundtables, workshops, and research shaped our strategy, which led to the creation of a powerful tagline: “Care to the people.” Serving as a rallying cry, the tagline and brand narrative resonated deeply with employees, igniting brand pride in a major way. To bring the new positioning to life, we used a distinctive illustration style, inspired by the public murals that reflect the rich diversity of CHA’s surrounding communities.

With more employee pride on display than ever before, the internal launch was a smashing success, creating rich content for CHA’s social channels for months to come. Externally, the brand awareness campaign was so effective that, over the course of just four months, it produced the kind of metrics typically seen in an acquisition campaign. Care to the people, indeed.

7.7M

Impressions

4x

Average Conversion Rate

27,341

Actions

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Based on this strategy and the St. Regis brand, we developed the campaign theme, “Experience Transcendent.” The campaign purposefully doesn’t mention specific amenities, because, let’s face it, at this price point they’re table stakes. Instead, it stays above it all by capturing the glorious feeling of elevated living.

Given the economic status of our audience, physical pieces such as sales kits and stationery were sourced from the highest-quality materials. And because attention to detail is a hallmark of St. Regis service, it had to be the same for our campaign across all touchpoints.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Our internal research revealed that the reason people love working at Columbia is simple: they feel empowered to do their jobs. Across the board, team members highlighted a culture of trust that’s embraced throughout the organization. When we interviewed the firm’s clients and partners, that same idea emerged—every person we talked to mentioned that they trusted Columbia to get the job done right.

This idea, trust in team, became the inspiration for our brand campaign, “We’re with you.” Everything from the new logo to our down-to-earth tone transformed construction-industry clichés into a warm, empathetic brand. Columbia’s rebrand did more than put a fresh face on a respected construction firm. It ignited brand pride, propelling the company into the future and laying the groundwork for the next generation of leadership.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

The brand needed to be fresh and vibrant while also leveraging the history of the area. Our concept, “Real characters. Real character,” leans into the gritty spirit that distinguishes the area from the shiny new Seaport. We also suggested the name Iron Works, making a great legacy part of Boston’s future.

Our fun, attention-grabbing brand will help attract city-dwellers and businesses alike to the 550,000-square-foot mixed-use space—reimaging one of Boston’s most storied neighborhoods.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

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