We recommended merging the two brands into one, preserving the equity of the Cox Engineering brand, while also serving the objectives of the installation and maintenance division. We developed positioning relevant to all entities—a higher level of service, expertise that goes further, and superior product performance—and captured it all in the tagline, “Above. Beyond. Within.” We then evolved the Cox Engineering logo to reflect this new positioning.

The unified brand was implemented across all channels, uniting the entire company around an inspiring message and exciting new look and feel. And instead of two separately branded vehicles, Cox Engineering wound up with one fleet that expanded their brand awareness, without having to reinvent the wheel.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Targeting educators and administrators, we started by elevating the need in the marketplace through thought leadership content—white papers, eBooks, and infographics—alongside a paid media campaign. When the pandemic hit, we deftly pivoted, shifting our strategy to show how the new solution could support remote and hybrid learning. We followed this up by creating marketing collateral, videos, and a demo microsite, while also launching an Emergent Bilingual educator-of-the-year contest.

Our efforts generated significant engagement, with millions of impressions and thousands of clicks. The product launch was a success—but more importantly, we heard from dozens of educators who found success in (and outside of) the classroom, using the new solution to help more students become confident readers and learners.

5.9M

Impressions 

5.9K 

Clicks

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Our message to students was emotionally driven, fueling a creative approach that used humor to engage the target audience by countering engineering stereotypes. For parents, our digital campaign led with a rational message, highlighting the quality of the student experience, from the low student-to-faculty ratio to high-profile internships.

286% 

stronger swipe-up rate than industry average

46%

year-over-year increase in generated leads

Targeting students and parents in eastern Massachusetts, our six-week digital campaign, which combined banner ads, social media ads, and paid search, was highly successful, positively impacting applications for the upcoming semester. Now that’s what we call engineering success.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We learned that at a time when growing mega-firms are the norm, Nutter is different. The firm offers the same level of expertise but delivers it in a more practical, approachable way. The combination of legal excellence and extraordinary client dedication is what makes Nutter unique. It was this insight that led us to the new tagline, “Uncommon law.”

The new logo we created is bold and declarative to stand out against a sea of sameness. And what better way to express Nutter’s proud heritage than with a flag? It’s a universal symbol that employees can rally around, a stake in the ground that promises a better experience for clients.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

After conducting workshops with employees, executives, partners, and family caregivers, we agreed that a new name could better represent all segments of the business while bringing the mission to life in a powerful way. We proposed Careforth, a name that calls to mind the caregiver’s journey and conveys forward momentum—a brand committed to helping family caregivers and transforming the future of care at home. While the new brand purpose, “surrounding caregivers with connectedness,” informed the identity and look and feel, a brand essence video introduced the new brand both internally and externally.

Careforth’s new brand created excitement and inspired unity among employees, and the team eagerly embraced it. So much so that after the launch, we developed a recruitment campaign, using the new brand to attract more employees to an organization that anyone would feel proud to be a part of.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

We knew construction was not a top-of-mind career for most women. Yet many women work in other physically demanding jobs that offer less income, benefits, and work/life balance. So we needed to highlight the many perks of a career in construction. We did so with a creative platform—Build a Life That Works—that features real women in the building trades who now enjoy home ownership, more family time, and other fulfilling life experiences made possible by their careers.

We rolled out the campaign with advertising, grassroots events, and brochures for career centers and vocational schools. All campaign components drove prospects to an engaging website where they could learn more about the building trades, read stories about the lives of women in the industry, and connect with an NCTE representative to start building a life that works for them.

4 mins

average time spent on site

1.5x

average number of candidates in first month

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

The new logo is modern and vibrant, reflecting transformation, while the imagery we chose features real communities that are thriving with MassDevelopment’s help. Through digital campaigns, we demonstrated how MassDevelopment creates a wave of economic prosperity. For example, financing to help a manufacturer expand its operations creates jobs, and those new employees support shops, restaurants, and housing. A single loan or grant has a ripple effect that can be felt across an entire community.

When the rebrand launched, the MassDevelopment team worked tirelessly to move the new brand forward. And they couldn’t have been prouder of the results.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Our internal research revealed that the reason people love working at Columbia is simple: they feel empowered to do their jobs. Across the board, team members highlighted a culture of trust that’s embraced throughout the organization. When we interviewed the firm’s clients and partners, that same idea emerged—every person we talked to mentioned that they trusted Columbia to get the job done right.

This idea, trust in team, became the inspiration for our brand campaign, “We’re with you.” Everything from the new logo to our down-to-earth tone transformed construction-industry clichés into a warm, empathetic brand. Columbia’s rebrand did more than put a fresh face on a respected construction firm. It ignited brand pride, propelling the company into the future and laying the groundwork for the next generation of leadership.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Our campaign solution, “You deserve an Encore,” promised prospects who may have been feeling complacent in their current jobs a chance for a more exciting and fulfilling career. We launched a massive media blitz that included a total takeover of North Station, MBTA train wraps, digital and social, radio, and out-of-the-box promotions to support job fairs.

While our mass media tactics were essential for introducing the Encore brand, our digital campaign moved the needle in attracting top talent. In addition to the expected media, we engaged entertainment influencers to create content and promote Encore careers on their own personal channels. We segmented our audience, then guided them through the funnel. As a result, we hit the recruitment jackpot: 5,500 new hires in four months.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

Step one? Creating a new name for the program. The existing name was Greater Boston Gaming Career Institute. Descriptive, yes, but not easy to remember. So we challenged ourselves to come up with something shorter and catchier, landing on “Bet on U.” We followed this up with a new brand and brought it to life across a variety of tactics, including a digital campaign.

7.7

MM+IMPs

8,798

programmatic clicks

1,672

SEM
clicks

273

enrollments
in 4 weeks

Since this was the first program of its kind, there was no established audience. That meant we had to create one based on behaviors, then follow audience members wherever they went online and hit them with tailored messages. The results were winning: we created so much demand we had to fold our cards early. And because all classes were full through the second semester, there was no need to run additional advertising. A win-win-win.

In the dynamic landscape of modern business, creating a successful marketing strategy requires a thoughtful blend of media approaches. Two essential components of many successful...

As a new triathlete, I bought the Garmin 735XT watch to help me train. On its own, this product is fantastic. It has a host...

Back in college, I kept a notebook. In it I Scotch-taped pieces of writing that inspired me. Passages from books. Poems I had photocopied. Pages...

As companies continue to grapple with how to identify with and relate to millennials, the first members of a new generation—kids born between 1997 and...

If you’re as old as me, you may remember scratch-and-sniff ads. You’d simply scratch the ad and be immersed in the aroma of freshly baked...

You’ve been working on this M&A for months—maybe even years. The numbers add up. It’s a great fit with your business strategy. And on top...

The world of recruiting has transformed over the last five to 10 years, bringing with it a unique set of challenges. With record talent shortages...

When launching a new brand, it’s natural to think about external audiences, carefully planning the road map and sequencing of channels and touchpoints for various...

As the healthcare industry steadily moves into the 21st century, the age of healthcare consumerism has arrived. The patient is in charge and making demands....

Are you a financial institution currently running ads on Facebook? Fair-lending laws may have a significant impact on your social media advertising strategy. Are your...

When this idea first emerged at the beginning of 2019, I was interested in how these three market forces could align to help achieve the...

Last November, Google Analytics released GA4, a new tool that lets you track customers across mobile apps and websites. Unlike Universal Analytics, which tracks users...

Are your parents using social media the same way you do? What about Grammy? The answer is likely “no.”  If you’re a millennial, you may...

We’re excited to announce a full transition of ownership from co-founder Judy Habib to our long-standing company leaders, Sylvie Askins, Adam Cramer, and Michael Panagako,...

According to SHRM, most business executives list improving employee engagement as one of their top-five business strategies. In today’s remote and hybrid work environments, this...

For many, understanding user behavior and overall customer engagement on a website might encompass assessing metrics like sessions and conversion rate. Maybe marketing professionals are...

When I was home sick from school as a kid, I planted myself in front of the TV and got a great education in daytime...

Over our 36+ years of operation, we’ve had the great privilege of serving a range of clients across a myriad of industries. During that time,...

Whether you’re starting to work with a new client or embarking on a new project with an existing partner, developing a project scope is critical...

Whether you’re a new member of a marketing team or a copywriter working with a new client, your first task is to get to know...

The ability to leverage advanced marketing analytics to measure performance continues to increase yearly. This is so much the truth that the real question isn’t...

Reflections on the Seaport as we move into our next chapter  This year, before becoming Ten Feet Tall, we moved our offices from the Seaport...

As labor shortages remain a concern for CEOs, a Gartner survey of more than 800 HR leaders listed recruiting as one of their top priorities...

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