Client: Slate Bar and Grill
What we did: Logo, identity, campaign
A monumental new restaurant brand
When a trendy new restaurant was opening in Boston’s Financial District, the team came to us to help put them on the map—and make them stand out in a crowded market.
We created a fun, hip brand, including a logo, identity, and campaign, that would appeal to Boston’s young movers and shakers in the financial industry and beyond.
For the campaign, we leaned into a financial theme, featuring presidents and tongue-and-cheek humor to capture attention, inviting future titans of industry to “eat, laugh, and settle their differences at Slate.”
