Client: Rosetta Stone

What we did: Thought leadership content, video, sales enablement, media planning, media optimization

Schooling Educators On A New Language Solution

When Rosetta Stone and Lexia Learning developed a first-of-its-kind English language learning program for Emergent Bilingual students in grades K–6, we were engaged to support the launch in a major way.

Targeting educators and administrators, we started by elevating the need in the marketplace through thought leadership content—white papers, eBooks, and infographics—alongside a paid media campaign. When the pandemic hit, we deftly pivoted, shifting our strategy to show how the new solution could support remote and hybrid learning. We followed this up by creating marketing collateral, videos, and a demo microsite, while also launching an Emergent Bilingual educator-of-the-year contest.

Our efforts generated significant engagement, with millions of impressions and thousands of clicks. The product launch was a success—but more importantly, we heard from dozens of educators who found success in (and outside of) the classroom, using the new solution to help more students become confident readers and learners.





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