Client: Iron Works

What we did: Message strategy, Naming, Identity, Creative concept, Website

Celebrating the past, forging the future

It supplied materials for the Civil War, fueled Boston’s growth, and helped make the region an industrial powerhouse. But the South Boston Iron Works and its legacy seemed lost to time. Until, that is, National Development transformed it into an exciting, mixed-use neighborhood and asked us to brand it.

The brand needed to be fresh and vibrant while also leveraging the history of the area. Our concept, “Real characters. Real character,” leans into the gritty spirit that distinguishes the area from the shiny new Seaport. We also suggested the name Iron Works, making a great legacy part of Boston’s future.

Our fun, attention-grabbing brand will help attract city-dwellers and businesses alike to the 550,000-square-foot mixed-use space—reimaging one of Boston’s most storied neighborhoods.

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