Client: PerkinElmer
What we did: Market research, audience insights, video
Finding a better way to bring a brand to life
As a global leader in health and environmental testing, PerkinElmer had been in the market with its brand and tagline, “For the Better,” for a number of years. Questioning its brand’s effectiveness, the organization approached us for guidance.
We conducted a global brand assessment research survey, compiling data from more than 2,000 respondents. The data revealed that while “For the Better” resonated with audiences, PerkinElmer needed to bring more meaning and context to it. Customers wanted to know what PerkinElmer was doing for the better and where they were doing it—in order to connect with the brand in a more human and meaningful way.
We recommended a series of biopic videos designed to show what PerkinElmer is doing around the world “For the Better.” Our videos combined tension with inspiration to create an emotional viewing experience and connection to the brand. Strict attention was paid to casting and production design to recreate the international communities served by PerkinElmer. The videos were translated for foreign markets and viewed online and at international sales conferences to the delight of both sales reps and customers. And that’s all for the better.
