Client: Veracross
What we did: Strategy, identity system
Integrating edtech brands the smart way
Known for its K–12 school-record technology, Veracross wanted to be known for more, and become an integrated global leader in school technology. As the company acquired and merged with additional organizations, including UK-based Firefly and ePraise, Australia-based Digistorm, and U.S.-based Magnus Health, it needed a brand strategy that would unite these distinct product brands into one integrated platform.
Ten Feet Tall worked with the Veracross team to determine the best way forward, developing an endorser brand strategy across all brands globally. This included a new brand identity system for Veracross and its sub-brands, modernizing the family of logos and ensuring they fit together while allowing for flexibility in the future as Veracross expands. At the product level, we helped establish the “Veracross 360” platform with each sub-brand labeled “A Veracross solution.”
The new strategy allows the company to grow globally as one brand, while retaining the unique equity that each organization had accrued over time. Internally, the unified strategy and updated brand look and feel inspired brand pride for Veracross, harnessing the pride felt by each sub-brand and channeling it into something new: one powerhouse for education technology.
