Client: UMass Dartmouth College of Engineering

What we did: Creative concept, digital advertising, media planning, analytics and reporting

Engineering Greater Brand Awareness

UMass Dartmouth’s College of Engineering offers a world-class academic experience that allows students to make a real-world impact. The problem? Not enough prospective students and parents knew about it. With limited resources, the college needed to generate awareness quickly by connecting with high-schoolers, especially female students.

Our message to students was emotionally driven, fueling a creative approach that used humor to engage the target audience by countering engineering stereotypes. For parents, our digital campaign led with a rational message, highlighting the quality of the student experience, from the low student-to-faculty ratio to high-profile internships.


stronger swipe-up rate than industry average


year-over-year increase in generated leads

Targeting students and parents in eastern Massachusetts, our six-week digital campaign, which combined banner ads, social media ads, and paid search, was highly successful, positively impacting applications for the upcoming semester. Now that’s what we call engineering success.

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