Client: Cleo
What we did: Strategy, video, collateral
A global care platform tells its story
Cleo is the only global, holistic care platform supporting every individual, parent, caregiver, and family. As the platform grew quickly—from parent support to every-life-stage support—its offerings were multiplying, and the team was hustling to keep up. Getting lost in the hustle, however, was the who: who Cleo is and what they stand for.
We helped the team take a step back and reassess, leading an executive alignment session of key stakeholders and developing a vision for Cleo’s future: becoming the global leader in family-centric care models. In addition to strategic support, we helped Cleo launch its cancer care offering and developed a brand essence video that brings it all together. The video features different people, circumstances, and life stages, introduces Cleo and its guides, and highlights the platform’s many benefits, including less stress, less burnout, and better mental health. Visually, we incorporated Cleo’s unique brand elements, establishing a lighter, more hopeful tone for what can be a serious subject matter.
As Cleo continues to hone its offerings and refine its positioning, its sales team now has a succinct way to convey the benefits of the platform’s holistic, personalized, outcome-driven approach. It’s support that’s not just changing lives—it’s also shaping the future of family care.
