Client: Wexford Science + Technology
What we did: Message strategy, identity, creative concept, environmental, video
Assembling a Memorable Brand
Wexford Science + Technology, a Baltimore-based developer, partners with universities, hospitals, and research centers to create “knowledge communities” around the country. When developing one in Pittsburgh—a new market for the developer—its team approached us to help them attract commercial tenants.
Because the location was a former Ford Model T production facility, we named the development “The Assembly,” honoring its past as an assembly plant while positioning it as a key part of Pittsburgh’s growing knowledge community. A distinctive logo, design approach, and tagline, “Discover On,” brought it all together.
The new brand speaks to the past while creating a bridge to the future, inspiring brokers, tenants, and the community. The Assembly brings the production facility roaring back to life as a world-class hub of discovery and innovation, making it clear that Pittsburgh’s best days are ahead.
