What we did: Message strategy, creative concept, digital advertising, media planning, media optimization
A campaign with everything included
7INK is a modern, high-end rental housing development where everything’s included—furniture, TV, utilities, and even roommates. When it wanted to reach the next generation of potential renters in a big way, 7INK turned to us.
We positioned 7INK as Boston’s first “inclusive living™” community, then brought the idea to life with a design inspired by a Gen Z-er’s camera roll—photos that are fun, spontaneous, and authentic. To reach potential renters through their customer journey, our media strategy took a digital-centric, omni-channel approach. This saturation plan hit our audience 12+ times, creating strong market buzz, and we constantly monitored and optimized our strategy to keep the buzz going.
After our campaign launched, 7INK website traffic jumped more than 10+ times from 787 average monthly sessions to 8,760. We also increased research behavior, culminating in a successful lease-up for this innovative approach to rental housing. More and more people learned that when 7INK says all-inclusive, they mean it. And then some.
increase in research behavior
increase in website traffic