We partnered with Webster Five to reposition the bank with a bold declaration: We’re Different. We’re Better. Believe It. It began as an internal rallying cry and became an ongoing mission to demonstrate just how different and better Webster Five is at every customer touch point. Twenty-plus years later, their employees and customers still believe it. To support our position, we created a brand that was less typical and more approachable. We helped Webster Five engage its customers through fun, unexpected events and modern environmental graphics. A new branch was opened with a fresh new look, and within two months, Webster Five generated $18 million in new accounts.

But we didn’t stop there. Webster Five rolled out a host of new products and online tools, which coincided with a new logo, website, collateral, and advertising campaign. The work was as contemporary and inviting as the new products. And after just six months, Webster Five reported 180 new relationship checking accounts and 400 new business accounts.