Client: 10 Post Office Square
What we did: Positioning, identity
Branding a landmark office space
When 10 Post Office Square was re-imagined as a modern office environment, complete with a full suite of amenities and a new dining concept in the historic, Art Deco, two-story bank space, we helped its marketing team position and brand the new workplace destination.
While office spaces are categorized as Class A or Class B, we sought to create a new category, positioning 10 Post Office Square as Boston’s only boutique, luxury office tower: a landmark in luxury. We developed a logo inspired by the building’s art-deco history, and created a unique look and feel for the brand that strikes a balance between modern and historic.
Offering access to premium amenities in addition to its modern workspaces, 10 Post Office Square makes going into the office feel like a privilege.
