Todd
Baird
SVP, Strategy & Planning
As a lifelong student of branding, Todd is curious about what drives human decision-making. It’s his capacity for empathy that helps him get inside the minds of consumers, uncover powerful insights, and create strategies that drive breakthrough creative thinking.
Todd has experience across categories. More recently, he helps propel emerging and leading life sciences and healthcare brands from Akoya Biosciences and Joslin Diabetes Center to Quest Diagnostics and Werfen. When he’s not imagining new ways to infuse brands with the power of purpose, Todd is usually spending time with his family, swinging a golf club, hiking in the woods, or kicking a soccer ball.
