Shade Wilson
SVP / Media, Digital & Analytics
Shade has 20 years of experience in delivering successful digital marketing strategies that effectively integrate both online and offline channels. His expertise includes programmatic advertising, over-the-top (OTT) media, search engine marketing, paid social media, organic social media, marketing automation, website development, user experience (UX) design, search engine optimization (SEO), direct marketing, content marketing, and sales enablement for both consumer and B2B audiences.
He possesses a deep understanding of how to utilize cross-channel data analysis for campaign optimization. By leveraging multi-touch attribution and media mix models, Shade identifies the optimal channel mix for successful campaigns.
Shade has spoken at numerous marketing conferences, has contributed to Forbes.com, and served as president of his local chapter of the American Marketing Association. Additionally, he holds a digital marketing analytics certification from the MIT Sloan School of Management.
