Shade Wilson

SVP / Media, Digital & Analytics 

Area of expertise

I’ve worked in digital marketing across the entire ecosystem for more than 20 years, on both the agency and client side. My expertise includes user experience, web development, market automation, acquisition and retention campaigns for both B2B and direct to consumer, and data and analytics.

Coolest client you’ve ever worked with and why

SAAB automotive’s North American division. Who doesn’t like the flexibility of big auto budgets? Oh, and getting a chance to test drive all the new models!

Weirdest project you’ve ever worked on

Aren’t they all?

Proudest work moment

When a leading educational publisher included something I had written in one of their marketing textbooks. Knowledge may be power. But shared knowledge lights the world.

Things you do when you’re not working

I played and coached rugby for thirty years both here in the US and briefly in the UK. But these days I’m more of an obsessed cyclist. Yes, that means riding 450 miles in six days—and 16,000 miles in the past three years!