Amanda Zarle
SVP, Strategy & Activation
Area of expertise
I have spent my career working in marketing, strategy, research and product development using data and insights to build scalable marketing programs. With experience across categories including financial services, healthcare and B2B clients, I’ve developed full-funnel marketing campaigns that build brand awareness and drive customer acquisition.
Coolest client you’ve ever worked with and why
The waitlist to buy a Gulfstream Aerospace can be as long as eighteen months. I created a marketing communications plan designed to keep customers excited about the delayed gratification of owning such a bespoke aircraft. Not a typical marketing challenge but one that provided a glimpse into the mindset and lifestyles of various heads of state and Fortune 500 businessmen.
Weirdest project you’ve ever worked on
Trying to market a brand with no tangible benefits and make it truly unforgettable!
Proudest work moment
Convincing a colleague that a “tissue session” meant we needed a box of tissues because we were going to bring tears to the client’s eyes with the campaign.
Things you do when you’re not working
My knees can attest to the fact that I dedicate an unhealthy amount of time to running. Following in my dad’s footsteps, I adopted his moto “if it is worth doing, it is worth overdoing.”