Client: Rogerson Communities
What we did: Concept, website, collateral
Elevating care, and a brand, to an art
Rogerson takes a holistic approach to caring for the well-being of older adults, beyond the physical space they live in. So while the organization provides housing, memory care, independent living, and adult-day-health solutions, its work also includes advocacy and property development and management. Due in large part to all the organization does, its brand was not cohesive and as a result, not as well-known as it should be. The team at Rogerson created a new positioning line, “The art of well-being,” under which to unite its many communities and programs. But it needed help bringing the new platform to life. We were eager to lend a hand.
We translated “the art of well-being” into a brand campaign, telling compelling stories to highlight the many ways Rogerson has changed lives and communities for the better: when care is an art, people and communities thrive. To show this care in action, we created a brand essence video that featured Rogerson employees and residents, speaking about their experiences as part of a Rogerson community.
Once the video was complete, we turned our attention to the organization’s website. Many of Rogerson’s communities had their own individual sites, but Rogerson wanted them all to be housed in one central place, representing one Rogerson. We built a modular template that would allow for flexibility of storytelling, and navigation that makes it easy to find the services, programs, or communities you need. We also gave the site a new look and feel to match the brand campaign, and updated content throughout to support the new positioning. All together, the new brand elements provide Rogerson with a more cohesive platform while highlighting its far-reaching impact: Supporting individuals. Uplifting communities.
