Client: Envello
What we did: Strategy, naming, brand identity
Breathing New Life into a Medical Technology Brand
When NIRSense, a medical device company primarily serving the military, wanted to widen its scope and grow into new markets, it realized it needed a new name and brand identity. Why? Its current name described one type of monitoring technology the company offered—near-infrared spectroscopy, or NIRS—but did little to convey the vision of the organization: to improve patient health on a much broader scale.
We began our work with NIRSense by developing brand messaging that would serve as the foundation for the company’s next phase of growth. Our brand strategy process led us to a compelling brand promise: by surrounding the patient with data, this wireless technology platform reveals a patient’s “true measure of health,” allowing clinicians to intervene at the right moment for the greatest impact. We used this brand promise to inform the organization’s new name, Envello, as the company “envelops” patients in data and insights, providing a more accurate assessment of their health. We then created a bold, modern brand identity and look and feel.
The company’s new name, Envello, successfully expresses what the organization stands for, allowing the team to expand into new markets and products—as more people benefit from their groundbreaking medical technology.
